Ethnic minorities in America, traditionally a segment is relatively neglected in some markets, provides a great opportunity for retailers of natural health products. Here are three ways you can be part of this growing market:
1st In response to various health concerns of various breeds.
Non-whites are disadvantaged by most measures of health and wellbeing. For example:
- Black women have a risk about 60% higher for heart disease than white women.
- Blacks and other minorities in the United States have a higher risk of colorectal cancer than whites.
- The rates of diabetes for Hispanics and blacks in Los Angeles County were almost twice as high as for whites and Asians, Pacific Islanders in 2005 in Los Angeles County Department of Public Health.
traditional health care is not sufficiently tailored to the needs of these groups. Of course, if serious health problems are treated by a doctor. However, natural health products play an important role in the prevention and maintenance, and the market is fully open, specialized care for minorities.
2nd Take advantage of this opportunity: Beauty products for the non-whites.
After the Anupreeta to develop in a Reuters article, “the size and purchasing power of minorities in the United States, beauty companies are creating new lines of shampoos and skin care products for African American, American women of Asian and Hispanic. … [ swarm] of multicultural models have been hired to promote new products from companies that traditionally white women and their beauty have concerns specifically. Analysts say that the strategy is an ongoing trend that growth could support by fashion and many segments of beauty. ”
As I mentioned in my article “5 Reasons natural health needs of the market to target women,” the booming natural beauty products. With the drawbacks of traditional beauty products are the high cost and chemical sensitivities, natural cosmetic products are a welcome solution. The possibilities include hair care products, cosmetics, wellness products and mineral make-up, among others. If you should find a lucrative niche market for natural health seriously considered.
3rd Customize your marketing materials speak for a variety of ethnic groups.
Just rework your print and online, to meet the needs and concerns of various ethnic groups will help you to tap into this market. For example:
- Creating custom web sites, autoresponders, and announcements.
- Members of different ethnic unity in your graphics.
Education products – and information on the needs of each group.
With minorities should grow, and improve their economic situation is this, where will be the natural health products companies – marketing of minorities.
Make sure to talk with a writer who is passionate about the natural health business!
Lisa J. Lehr is a freelance writer specializing in direct response and marketing with a focus on health, pets, special foods, and inspirational / motivational / self-help niches. She has worked with a degree in biology, in a variety of fields, including medicine and teaching, and has volunteered for many causes including special needs of children and literacy. When not writing, she enjoys reading, art, music, outdoor exercise, and all things Celtic and Renaissance.
